Wednesday 5 February 2014

Lecture 10: Modernism

Modernism is an artist movement, formed in the early to mid twentieth century; which explored the lifestyle of their time.
It represents how the Western world became modern, starting to create and use modern technology which was moving away from being governed by The Church, Monarchy and Patriarchy.

Jean-Honore Fragonard, Swing (1767)
Represents how the rich people lived, compared to the poor
The Industrial Revolution (1789)
This was the first ever bridge that could be lifted to allow boats to pass underneath, as well as coming together to allow cars and pedestrians over the top. This was a revolution of it's time, and has shaped our future technology.

Gustave Caillebotte's interpretation of how rich people lived (1877)
He observed the lives of people in a rich town, and realised they all wear certain, high class clothes, walk around with fancy umbrellas, and the streets are generally very clean.

Pablo Picasso's Cubism movement. Les Demoiselles D'Avignon (1907)
He was the pioneer of the cubism movement, he developed his own style from previous modernism works, starting a whole new era in modernism.

Typography and fonts were established between 1540 and 1996
This has lead the way through effective advertising and graphic design works, which have paved the way towards the future.

However, after this movement, the idea of modernism started to fail, since the luxury life style that it was representing was unaffordable to the general public; which is the irony in the idea that everyone can live luxuriously.



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